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Know Definition is a streetwear brand created to honor and highlight black women through fashion. It’s inspired by everyday life from a black woman’s point of view.

There are only a few streetwear fashion brands on the market that are created by and for women and even fewer created by black women. It’s unfortunate because I believe Black Women are the epitome of today’s streetwear. We set the trends and the way Black Women are able to flip whatever we can get our hands on into the most coveted looks in fashion is magical to me.

Know Definition is a brand about my life and my lifestyle. Everything I know, love, and stand for is represented. It’s a showcase of self-discovery, self-love, and black culture through style. And I am not on this journey alone. 

 

know
/nō/
verb
be aware of through observation, inquiry, or information

definition
/ˌdefəˈniSH(ə)n/
noun
the action or the power of describing, explaining, or making definite and clear